Higher Ranking for Mobile-Friendly Websites

By | December 17, 2017

From 21 April 2015 Google will expand its use of mobile-friendliness as a ranking signal. This means that if your website is mobile-friendly, you could rank higher in Google Search. This change in the Google ranking algorithm was inevitable, mainly because mobile exceeds PC internet usage. However, there are still some developers that refuse to conform and give their customers an ideal service.

Mobile Phone Users

Find the Right Developer

When you consider a website developer to help you with your website, it is important that you ask the right questions and not be fooled by inexperience developers. Ask about the developer’s experience with Responsive Web Design (RWD). Ask for some reference sites and then use tools like Google’s PageSpeed Insights and the Mobile-Friendly Test Tool to look at a developer’s portfolio. PageSpeed Insights highlights factors that hinder a page’s speed or hurt a page’s usability. If the developer’s reference website tests don’t pan out, the chances are your website will rank badly with Google.

Speed is Important

Don’t make a customer wait to long for a page to load. The developer you use should understand this. Use WebPageTest to test the developer’s websites and make sure he/she is in the business of developing fast and user-friendly sites. Make sure the developer understands Google Analytics and can install it for you. The developer should also be aware of Google’s Webmaster Guidelines and will follow them. Take a look at the video below for the best practices to help Google find, crawl, and index your site.

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