SMEs (Small Medium Enterprises) and Startups are bound to compete with the big fish in the pond. Furthermore; the specific target market of the SME or Startup can already be saturated. Therefore, the competition, obviously, is fierce and it takes immense effort and diligence from SMEs or Startups to stand out from the crowd and grab the attention of their perspective audience.
Moreover, there is a huge difference between the marketing budgets of SMEs and Startups compared to established Giants. These giants have access to infinite resources. Therefore SMEs and Startups start disadvantaged. In fact, getting new customers; the essential ingredient for growth, seem to be one of the most difficult things for them to do. Statistics reveal that 66% of Startups feel that this is the main reason they are destined to fail.
How can SMEs and Startups make their presence known?
How can SMEs and Startups make their presence known and keep pace with the giants. Well, they need two distinct marketing strategies; SEO and Social Media marketing. When these strategies are properly implemented, it can give a SME or Startup the edge they need to compete. The problem is that they normally ignore or do not understand how important SEO and Social Media marketing can be for a small business.
The reality is that Businesses are only now realizing the benefits of SEO. SMEs and Startups need to understand that SEO is equally powerful, fruitful and result-oriented for small, medium and big businesses. Now we will discuss some important tips a SME or Startup can use to take on the giants in their niche.
Understand your Target Audiences
The target audience is one of the most important points a business needs to research and understand. Furthermore, you need to completely understand and accurately analyze your target audience. You need to know what type of audience would be using the products or services offered by your business.
For example; what would be their preferences, and etc. In conclusion, you need a well-defined target audience to reach your goals and make your dreams come true.
A SEO Plan Must Cater towards a Target Audience
Once your target audience is defined, you need to chalk out a well-defined SEO strategy. It must include, the current and future ranking of your business in respect to an organic search market, ways to trap your audience and setting clear-cut long-term goals you can work towards.
A SEO strategy can help you identify your business’s standing in terms of an organic search market, provided you follow the best SEO practices. Take a look at the expert SEO services by Las Vegas Web Design Co, for an example on what to expect from a SEO service.
User Intent and Relevance
Understanding User Intent and Relevance important. This means that you must understand relevance of search engine results and the intent of the users using the search engine. For instance, if a user is looking for a motorcycle jacket, he would get extremely annoyed if he can not find a page about motorcycle jackets or if he receives a completely irrelevant result.
Therefore, it is essential to always consider user intent and relevance while doing keyword research and Search Engine Optimization.
Local SEO is Important
For SMEs and Startups, it is important to understand that their target audience is going to be specific and small in the beginning.
So, concentrating their efforts on a local market at first and then moving on to a broader market is a good idea. Adopt effective techniques to boost local SEO, because in turn this will quickly grow your client base.
Understand and know your competitors well. Get as much information about them as possible. Familiarize yourself with their strengths, weaknesses, business strategies, traffic sources. Learn from their mistakes and build on their successes.
Understand User Experience
The key to online success is directly related to User Experience (UX). This will help you to reach your goals. If your website fails to provide a good user experience, for example, on websites that takes forever to load and has a series of errors the user will not think twice about rather using one of your competitor’s solution.
Therefore, avoid these pitfalls and concentrate your efforts on providing a good user experience for every visitor to your website.
Mobile Device Support
In conclusion, make sure your website is mobile-optimized. Mobile user experience is import, because the mobile user base far exceeds PC users.
Google has come up with the AMP (Accelerated Mobile Pages) and the Mobile First Index. Therefore, you must keep your website mobile-optimized to rank with well in Google.
No matter how big or small your business is; SEO is important. I which you all the success in your endeavors and hope this article can help you compete with big fish in your pond.